October 24, 2019

SNOWE Wants To Meet Clients Where They Are — At Home

Business of Home

Getting your product on a customer’s radar is crucial, which is why when a group of D2C brands including JOBI portfolio company Snowe were asked to contribute to a shoppable penthouse at luxe New York real estate development 70 Pine, none hesitated.

“We’ve seen the success of these offline, experiential setups repeatedly since we launched our brand,” Snowe co-founder and co-CEO Rachel Cohen tells Business of Home. (One of Snowe’s earliest IRL experiments was a pop-up run out of Cohen’s own apartment.) “It’s always in the back of our minds that we need to continue to find ways to bring the store to the customer. Real estate and retail are both changing, and the way that customers interact with products and the experience that they expect has changed too. ... Being able to create a shoppable design experience in a residential building made so much sense.”

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