May 29, 2019

Mori Secures over £4m in Series A Funding

Fashion United

Mori, a celebrity-loved London-based baby and toddler clothing brand, has raised more than £4m ($5.1m) in a Series A funding round led by Guinness Asset Management with participation from existing investors such as JOBI Capital. The money will enable Mori to continue its growth in the UK, expand in international markets with a focus on the US, open bricks-and-mortar stores,and grow its internal team.

Akin Onal, Mori CEO and Founder said, “Since 2015, we have put the well-being of families at the forefront of our mission by creating the highest quality and sustainable products for babies and toddlers. The team's creativity, expertise and hard work is reflected in our growth from a driven start-up to a disruptive scale up business. Today, with the support of our investors, we are excited for the next stage of Mori’s growth and we are dedicated to building a brand that is loved and trusted by parents globally.”

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