May 29, 2019

Explore Charleston Launches Interactive Video Series to Celebrate 'Local Legends'

Marketing Communication News

Interactive video technology provider Wirewax was recently used to power the ‘Charleston Local Legends’ campaign (created by Studio Black Tomato,a leading travel content agency).  The campaign was launched in conjunction with the announcement that the city of Charleston has been named Condé Nast Traveller’s No. 1 Small US City for the eighth consecutive year.  This innovative campaign uses WIREWAX tech to add interactive layers that enable viewers to delve deeper into the narrative content and get closer to the heart of thecity. While watching, viewers can read features on the landmarks they see, book experiences, listen to ghost stories, open photo galleries of the best beaches,download apps and cocktail recipes, etc. – significantly increasing dwell time.

Watch an example here and read more on Marketing Communication News

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